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How To Market Your Calgary Rental in a Competitive Market

BizLadder Team

Silhouette Of High Rise Building During Daytime

The Calgary rental market has become unstoppable, with rental rates for multi-residential units, townhouses, duplexes, and houses experiencing increases ranging from 5.7% to 17.0% since September 2023. These rising prices underscore the demand for rental properties in the city, making it crucial for property owners to adopt effective marketing strategies to stand out.


Proper rental property marketing attracts high-quality tenants quickly, even in a crowded market. How do you do it?


Calgary Rental Property Marketing Strategies You Can Try


Marketing your rental property effectively in Calgary demands a multifaceted method that targets the right audience and highlights your property’s standout features. Start by identifying your ideal tenant demographic. Is it families, professionals, or students? From here, tailor your marketing efforts accordingly.


Online platforms are essential for reaching potential tenants. You can build your own website or advertise on popular rental websites where Calgary renters often search for rentals. These platforms let you showcase your property’s key selling points, including location, amenities, and upgrades. Remember to consider SEO practices to boost your property’s online visibility.


Social media is another powerful tool for rental marketing. For instance, Facebook and Instagram provide opportunities to post engaging content about your property, such as neighborhood facts and tenant testimonials. You can also use targeted advertising to match renters based on specific demographics and interests.


Another strategy involves leveraging your network. Consider offering tenant referral incentives to current renters to encourage word-of-mouth promotion. This move not only invites new tenants but also fosters goodwill among your existing renters.


Tips for Creating Compelling Property Listings and Photos


Your property listings must grab attention and convey value to stand out in Calgary’s competitive rental market. Follow these expert tips:


  • Use Clear, High-Quality Photos: Show every room with good lighting and tidy arrangements. Include exterior shots and features other properties may not have, such as a backyard or modern kitchen.

  • Highlight the Property’s Strengths: Mention proximity to schools, public transit, or shopping centers. Focus on exceptional amenities like energy-efficient appliances or a newly renovated bathroom.

  • Write a Captivating Headline: Include details such as the type of property, number of bedrooms, and a key feature. For example, write “Bright 2-Bedroom Condo with Stunning Downtown Views” or “Cozy Townhouse with Private Patio and Fireplace.”

  • Be Thorough in Your Description: Provide specifics on size, layout, parking, pet policies, and utilities. The more information you give, the more confident potential tenants will feel.

  • Showcase Lifestyle Benefits: Describe how the property fits lifestyles, such as hosting dinner parties in a spacious dining room or enjoying nearby parks for weekend relaxation.

Aspire Peak Properties’ Marketing Strategy for Rental Property


At Aspire Peak Properties, we understand the importance of rental property marketing. As such, we go for the comprehensive approach. We advertise on multiple platforms, including RentFaster, our website, social media channels, Kijiji, and our exclusive tenant referral list. This extensive reach makes your property visible to a broad audience.


Additionally, we do professional photography. For property owners using our Lease Only or Tenant Placement services, we offer an optional virtual staging, a cost-effective solution that allows potential tenants to envision the space as their home.


Our results speak for themselves. One satisfied client, Binh Trieu, has been working with us for almost a year, and they expressed their appreciation for our great communication and collaboration in getting their property rented. Beyond marketing, we also help in looking after their tenants. Another client, Franco Amoruso, raved about our efficiency when we got his house rented out three days after posting the ad.


Even during challenging times, we deliver exceptional outcomes. For Murray Barrick, who managed an eight-unit new build in Alberta from three provinces away, we scheduled open houses, set up banners, and even served snacks to accommodate prospective tenants from the cold. All units were occupied with fully vetted tenants on favorable leases within 60 days.


Final Thoughts


Given that the industry is highly competitive, Calgary rental property marketing strategies are a must. To amplify your chances of finding high-quality tenants, utilize online and social media platforms and networks, craft compelling listings, and partner with experts.


With rented properties come more secure income streams, less risk, and peace of mind. If you’re ready for these advantages, call Aspire Peak Properties at (587) 997-1257 or visit our website today. Let us help you achieve rental success!


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